“Thousands of world newspapers at your fingertips.” Is what online newspapers offers us. Now, you can access any newspapers daily by just a click of the mouse. News are now produced and distributed via internet. Many newspapers have integrated into an online newspapers to satisfy the needs of its readers.
Compare with print newspapers, online newpapers has the advantage of presenting breaking news in almost anytime of the day. It allows newspapers to effectively compete with broadcast journalism when it comes to being timely. It can now be the outlet of reader’s needs of daily changing information. However, it may seem as an effective tool in supplying this needs, attention and loyalty of the readers vies with the many websites within the net. According to an article I’ve read, an average online user appears to spend considerably less time reading articles than the average reader of a printed edition. Moreover, setting up an online newspapers weighs a lot of money on the side of the owner. The profitability of online newspapers seems to be not that essential with the results of continuing declining numbers of newspapers readership.
Online newspapers perhaps may just simply tied up with a printed newspapers since the two are intertwined. Online newspapers, for me can be a brochures. It may serve as an advertisement and gives readers a glimpse of what is instore for the printed newspapers. It can be an effective marketing strategy to entice readers but never a replacement for print newspapers.
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